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5 Stocks to Buy Now In December 2025

Where capital is quietly positioning before the calendar flips.

Dec 26, 2025
∙ Paid

In late December, markets go quiet — dangerously quiet.

The end of December is when the market gets weird: low liquidity, window dressing, tax trades, narrative fatigue.

It’s also when the best “boring” entries show up—because everyone’s looking backward while catalysts are stacking forward.

Here are five names with fresh developments and a clear “why now.”


1) Lululemon (NASDAQ: LULU)

Latest price (Dec 26): ~$210.40

Lululemon is in the messy middle of a real reset—and that’s exactly where opportunity hides.

What’s new (recent news):

  • Q3 fiscal 2025 results: revenue $2.6B (+7%), comp sales +1%, diluted EPS $2.59, and the board approved a $1.0B increase to the repurchase program. Lululemon

  • CEO Calvin McDonald stepping down end of January 2026, with a leadership transition underway.

  • Elliott Management reportedly built a $1B+ stake, pushing for change/leadership influence.

Why buy now:
When (1) a premium brand stumbles, (2) activists show up, and (3) buybacks get expanded—the risk/reward often flips before the headlines do. You’re buying during uncertainty while the balance sheet is still doing the work (repurchases).

Watch-items / risks: margin pressure (tariffs were flagged as a headwind), plus execution risk during CEO transition.

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